I'm a designer and Founding Partner at Work & Co, a product design and development firm with offices in Brooklyn, Portland, Los Angeles, Atlanta, São Paulo, Rio de Janeiro, Copenhagen and Belgrade. We started the company in 2013 and we're about 500 people now.
Long bio: I started my career in Brazil where I led design in a team at Globo.com—the largest media company in Latin America. We did good work at the time, including the creation of the most popular sports site in the country.
While at Globo, I wrote a book about User Experience that ended up becoming very popular with the local design community.
I moved to the US to work at Huge in 2007 when the company was only 60 people. In three years I was made partner. I led the design of some of Huge’s most successful projects - including HBO GO, TED Talks, Pepsi Refresh and CNN.com. I also founded the Rio de Janeiro office, helped Huge expand to Portland, and helped grow the offices on the West Coast and in Europe. I managed over 100 designers across 6 offices.
In 2013 I left to found Work & Co. We are a team composed by many of the most talented people I know.
I have a MS in Usability and HCI and a BS in Visual Design, both from PUC-Rio, where I also taught for two years before moving to the US.
Personal: I'm Brazilian, American and Portuguese. I was born and raised in Rio de Janeiro. The Memoria family has a tradition in architecture. My great-grandfather, Archimedes Memoria, was the first of them. I was fortunate to grow up surrounded by great references: from Joaquim Tenreiro furniture to living in an award winning building designed by my mom and in a house designed by Archimedes.
For more about me ask around.
Work & Co Recognition
- Inc. Maagazine's Best in Business 2022
- Ind. Agency of the Year in Craft, Cannes 2021
- Digiday's Agency of the Year 2018
- Ad Age Agency A-List 2023
- Ad Age Agency A-List 2022
- Ad Age Agency A-List 2021
- Ad Age Agency A-List 2020
- Ad Age Agency A-List 2019
- Ad Age Agency A-List 2018
- Ad Age Agency A-List 2017
- Ad Age Agency A-List 2016
- Named for Fast Co’s Design Co. of the Year 2022
- Named for Fast Co’s Design Co. of the Year 2021
- Named for Fast Co’s Design Co. of the Year 2020
- Fast Co’s 10 Most Innovative Cos. in Design 2019
- Fast Co’s 10 Most Innovative Cos. in Design 2017
- Built in NYC's 100 Best Places to Work in 2023
- Built in NYC's 100 Best Mid-sized Cos. in 2023
- Built in NYC's 100 Best Places to Work in 2022
- Built in NYC's 100 Best Places to Work in 2021
- Built in NYC's 50 Best Mid-sized Cos. in 2021
- Built in NYC's 50 Best Paying Cos. in 2021
- Built in NYC's 100 Best Places to Work in 2020
- Cover of Time Magazine, Best Innovations of 2021
- 14 Webby Awards
- 6 Pixel Awards
- 4 indigo Awards
- 3 Cannes Lions
- 2 One Show Pencils
- 2 Clio Awards
- 2 Red Dot Awards
- 2 Indigo Awards
- 2 W3 Awards
- 2 UX Awards
- 2 IxDA Interaction Awards
- 2 Mobi Awards
- 2 OMMAs
- 2 Horizon Awards
- 2 Horizon Interactive Awards
- FastCo Innovation by Design Awards
- D&AD Awards
- CreativeArts Interactive Annual
- Comm Arts Interactive Awards
- London Awards
- Muse Awards
- Core77 Design Awards
- Design Week Awards
- Apple’s Best iPad Apps
- N/N Group’s Intranet Design Award